One of the largest food conglomerates in the world, operating in more than 150 countries and leading multiple categories across Latin America.
The World’s Second-Largest Prepared Foods Producer · Manufacturing
Assortment decisions per point of sale were based on aggregated analysis and standardized commercial approaches. This created misalignment between local turnover potential and the product mix offered, limiting growth and reducing execution efficiency.
Assortment Decisions Driven By Sell-Out Potential