With more than 140 years of history, the company has become one of the region’s largest fashion retailers.
The Most Traditional Fashion Brand In Latin America · Retail
A significant share of digital traffic was anonymous, limiting effective personalization and impacting conversion and average order value. In addition, key cross-sell opportunities relied on manually curated outfit compositions created by fashion specialists, a process that did not scale across more than 11,000 SKUs and lacked margin optimization.
Scalable Curation Driven By Intent And Margin