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One of the largest pharmaceutical companies in Brazil, this organization is a key player in the global market. As a pioneer in the production of generic drugs, it has maintained market leadership for over a decade. The company invests significantly in R&D, utilizing advanced laboratories and strategic partnerships to drive innovation. Exporting to over 40 countries, with a strong international presence, the company leverages cutting-edge technology to make high-quality medications accessible.
The company faced significant challenges in generating highly accurate forecasts for market intelligence and S&OP (Sales and Operations Planning) related to sell-out. This lack of precision created opportunities for improvement in production planning, commercial target setting and cost of customer acquisition (CAC) efficiency.
Our role was to deliver a solution that consolidated various data sources (historical data, market behavior, inventory levels, transactional data, external market research, etc.) into a unified and accurate sales forecast for each product and point of sale (PDV).Our goal was to deliver a medium-term, high-accuracy sales forecast at a highly granular level (SKU + Point of Sale), fine-tuning the engine to account for factors such as market share, profitability, seasonality and promotions.
By achieving this level of precision, we aimed to help the company optimize production planning, commercial strategies, and investments. The success of this initiative would give the company the confidence to streamline its entire value chain, driving efficiency from production to sales and investment decisions.
Let’s bring our engines into your environment, at no cost, to identify high-impact opportunities tailored to your needs. Together, we’ll design a strategy that optimizes your current journey and drives meaningful results for your business.
Reach out today and let’s unlock your potential!
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