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One of the largest pharmaceutical companies in Brazil, this organization is a key player in the global market. As a pioneer in the production of generic drugs, it has maintained market leadership for over a decade. The company invests significantly in R&D, utilizing advanced laboratories and strategic partnerships to drive innovation. Exporting to over 40 countries, with a strong international presence, the company leverages cutting-edge technology to make high-quality medications accessible.
The company faced a significant challenge in optimizing the process of medical representatives convincing doctors to prescribe their medications. This process involved high investment costs and substantial uncertainty.
Our task was to consolidate multiple data points, including historical prescribing behavior, prescription patterns, stock levels, sample deliveries, and competitor prescriptions, along with external market research, with the aim of predicting, with high accuracy, which medications each doctor is most likely to prescribe.The objective is deliver highly accurate predictions of which medications doctors are most inclined to prescribe, while also providing representatives with compelling, data-driven arguments to effectively influence doctors’ decisions.
By streamlining this process, the ultimate goal is to increase the company’s market share of prescribed medications across the entire medical field.Let’s bring our engines into your environment, at no cost, to identify high-impact opportunities tailored to your needs. Together, we’ll design a strategy that optimizes your current journey and drives meaningful results for your business.
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